About Dave
Follow the problem.
Keep asking.
Why does capable effort so often fail to become useful progress?
A question that crosses the boundaries.
Dave Morris is a strategist, writer, researcher, keynote speaker, and author of Good People Dumb Systems. His work connects competitive strategy with the people, AI, and organisational systems that shape what a business can actually do. He is the founder of Poko and a PhD candidate at the University of Wollongong, studying what happens after companies make big strategic decisions, using company records over time.
The book considers the demands placed on people. Poko and Pokodex provide a place to examine human–AI collaboration in practice. The doctoral research follows what happens after companies make big strategic moves.
These strands inform one another. Their evidence and status remain distinct.
Explore the researchThe background behind the work
Dave’s professional background includes more than 15 years in corporate strategy and a former managing director role at Brilliance Lab. He founded Poko to work on questions about people, tools, and the conditions that support useful action.
His PhD at the University of Wollongong is in progress. The research overview explains the organisational study, its approach, and its current status.
Writing, speaking, and public conversation
Dave is available to discuss keynote events, TV and radio interviews, podcasts, editorial commissions, and appropriate research conversations. The first step is a clear discussion of the audience and the contribution you are looking for.
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