When the plan meets the working day
Great Strategy. Now What?
The plan is agreed. Then Monday happens.
Why do good strategies get stuck between the plan and the work?
A strategy can be clear on paper and difficult to carry out. Priorities compete, responsibilities cross boundaries, and the work still has to happen. This keynote examines what leaders need to understand about the people, decisions, and coordination that turn a plan into something people can actually do.
Is this your audience?
Leadership conferences, strategy events, and executive offsites where people need to turn a clear direction into practical decisions and coordinated work.
Questions and takeaways
- Distinguish a strategic decision from the conditions needed to carry it out.
- Recognise the responsibilities and dependencies that shape whether a strategy can work.
- Ask sharper questions about priorities, trade-offs, and what needs to happen next.
A doctoral investigation
What this talk draws on
Draws on Dave’s corporate strategy experience and his doctoral research into what follows big strategic decisions. The PhD is in progress. Explore the study for its question, evidence, and current status.
Every booking includes an organiser briefing, audience-specific preparation, programme materials, AV coordination, a one-page summary, and a follow-up clarification email. See fees, inclusions, and booking terms.
Programme description to copy
For leaders who have a plan and need people to make it happen. Dave Morris explores why good strategies get stuck: competing priorities, unclear decisions, and teams that depend on one another but cannot get the work moving. Drawing on his corporate strategy experience and doctoral research in progress, he helps audiences ask better questions about what is getting in the way and what needs to happen next. Available as an in-person or live virtual keynote: 45–60 minutes total, with the talk and Q&A split agreed for your programme. A leadership keynote and discussion runs 75–90 minutes total.
Explore what the talk draws on · Download all three descriptions
Bring this conversation to your audience
Bring it into your room.
Tell Dave who is coming, what is happening in their world, and what would make the session valuable. Format, examples, and scope are discussed before a proposal.
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